For the first time, the Mazid brand participated in the international Gulfood exhibition in Dubai—an event recognized as the world’s largest annual food and beverage sourcing show, playing a central role each year in shaping the global food trade landscape.
The 2026 edition of Gulfood marked a historic milestone for the food industry. For the first time, the exhibition was held simultaneously across two major venues: the Dubai World Trade Centre and the Dubai Exhibition Centre at Expo City Dubai. The total event space exceeded 280,000 square meters, reflecting an unprecedented expansion in scale and further solidifying Dubai’s position as a global hub for food trade, logistics, and innovation.
This year, more than 8,500 exhibitors from 195 countries gathered at Gulfood, showcasing over 1.5 million products across the entire food industry value chain—from raw ingredients and bulk commodities to consumer brands, beverages, protein products, dairy, seafood, food technologies, and logistics solutions.
For Mazid, participation in Gulfood was not merely attendance at a trade event, but rather part of the brand’s strategic journey toward a stronger presence in the global food market. This was Mazid’s first experience at the world’s largest B2B platform in the food industry—an environment where key commercial decisions are made and brands have the opportunity to test their true capabilities on an international scale.
Mazid attended the exhibition with an export-driven approach, aiming to introduce its expertise in spices, toppings, and innovative food products. The team’s primary focus was on establishing direct connections with traders, importers, and food industry professionals from various countries. These interactions provided valuable insight into the needs of target markets and generated important feedback regarding product flavors, packaging, presentation, and the brand’s positioning in the global marketplace.
This presence allowed Mazid to go beyond product introduction and communicate the brand’s story, growth journey, and quality-oriented vision. Discussions were not limited to the product portfolio; topics such as production capacity, export standards, logistics, long-term partnerships, and the development of new markets were also explored.
One of the key achievements of Mazid’s participation was the opportunity to directly compare its products with international competitors. Observing emerging food industry trends, innovations in flavor, packaging, and formulation, and gaining close familiarity with competitors helped the Mazid team better recognize its strengths and identify areas requiring further development or revision.
Experience buying unique and diverse spices with Mazid!
Mazid Spice Store, with a wide range of home spices, blended seasonings, and products specially designed for restaurants and factories, is one of the most comprehensive spice suppliers in the country. You can purchase its high-quality products both wholesale and retail, and enjoy a professional and unique experience of exceptional flavors and aromas in your cooking.
Gulfood also provided an ideal platform for building a broader professional network. Connecting with commercial players from different regions opened the door to exploring new potential markets and laid the groundwork for future collaborations. For a brand like Mazid, which is expanding its international presence, these relationships represent a valuable long-term asset.
From a strategic perspective, Mazid’s first participation in Gulfood marked the beginning of a new chapter—one shaped by product quality, innovation, market understanding, and direct engagement with key industry stakeholders. For Mazid, Gulfood was not a short-term stop, but rather part of an ongoing process of learning, evaluation, and long-term planning.
Ultimately, this participation was an important step toward establishing Mazid as an active brand in regional and global markets. The Gulfood experience demonstrated that the combination of quality, creativity, and a professional export mindset can create the foundation for sustainable growth in international markets. By continuing to take part in specialized global events, Mazid aims to expand its international activities, build stronger business connections, and strengthen its position as a fast-growing and innovative brand in the food industry.
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Mazid Spice Shop offers a selection of premium spices and seasonings from around the world to help you create an unforgettable culinary experience.
